UX and UI design
Every product has a step where a meaningful share of people give up, and almost nobody tells you which one it is. They do not complain, they do not raise a support case, they simply do not come back, or in an internal tool they build a spreadsheet alongside your software and quietly work in that instead. Good UX and UI design is the discipline of finding that step and removing the reason people stop at it, in customer products and internal tools alike.
The cost
Not aesthetics. These are four costs of poor design, and every one of them shows up on a finance report somewhere before it shows up in a design review.
Every unclear screen becomes a call. Teams often accept this as a fixed cost of the product, when many of those tickets trace back to a handful of screens that could be fixed quickly.
A guided demo hides everything a person has to work out alone. When conversion from trial is far below what the demo suggests, the gap is usually the first ten minutes of unaccompanied use.
Internal software that is slower than a spreadsheet loses to the spreadsheet. The data then lives outside the system, and the reporting you built the system for stops being true.
A two day training course is sometimes necessary and often a way of paying, forever, for a structure that could have been made obvious once.
Discovery
Most design engagements start with a proposal for months of screens. We start by producing evidence, because the decisions worth arguing about are usually settled by watching five people attempt the thing.
What the product is for, who is failing to use it and what the commercial consequence is. We read the support tickets and the analytics before we form an opinion.
Sessions with real users doing real tasks. Not focus groups and not opinions about a design, but observation of what people actually do when nobody is helping them.
The journey as it exists, with the failure points marked and ranked by how many people they affect and what it would cost to fix each.
Interface work on the one flow that matters most, built as a prototype people can click rather than a picture of a screen.
The prototype back in front of users, then a written plan with what we learned, what we would build first, and what we would not build at all.
Every UX and UI engagement is fixed price, agreed in writing before it starts, with a defined output you can take and build from without us if that turns out to be the right call.
Who it is for
Design work pays when people are failing at something in your product and nobody can say exactly where. If the problem is already known and the fix is clear, go straight to building it.
What we do
End to end design for products where the difficulty is the workflow rather than the visuals: approvals, exceptions, permissions and everything that happens when the happy path does not.
Interviews, usability testing and analytics review, run to a protocol so the findings are evidence rather than the loudest opinion in the room.
Visual design that carries hierarchy and state properly, built as a system so it survives the next twenty screens.
Dense interfaces for people who use them all day: tables, bulk actions, keyboard flows and screens carrying more data than a consumer app ever would.
Contrast, focus order, error handling and labelling decided during design rather than retrofitted by engineers who inherited the file.
We hand designs to our own engineers, so what gets built is what was designed and the compromises are discussed rather than discovered.
What stood out the most was their ability to translate complex requirements into elegant, user-friendly designs. They took the time to understand both our business goals and our users’ pain points, which made the outcome not just beautiful but highly functional.
How we ship it faster
Design work has always had an expensive middle: producing every screen state, every breakpoint, every error and empty case, and keeping all of it consistent while the thinking is still changing. AI tooling removes much of that cost, so exploration stops being rationed, and the research and the judgement, which is what you are actually paying for, get the time back. AI accelerates the work. Our engineers stay accountable for the decisions and the software that ships.
An indicative comparison, not a quote or a guarantee. The gain depends on how many flows and user roles are in scope, how much research is needed and how quickly decisions are made on your side. We estimate every project individually and put scope, timeline and price in writing, with a like-for-like comparison against conventional delivery, before you commit.
Evidence
A design being liked in a review is not evidence. These are the four things we do before we tell you something is ready, and all of them happen before code exists.
Five to eight people from your actual audience attempting real tasks unaided. It is a small number and it finds most of what is wrong.
We record how long the current product takes and how often people succeed, so improvement is a number you can hold us to rather than a feeling.
Contrast, focus order, target sizes and labelling reviewed in the design file, where fixing them costs minutes rather than sprints.
Behaviour, states and edge cases written down beside the screens, because most design defects are decisions nobody ever wrote down.
Questions we get asked
Usually research capacity and a second opinion on structure. In-house designers are often close to the product and stretched across delivery, which makes it hard to step back and test. We work alongside them rather than over them, and say so in the engagement.
Yes. We work on the critical path first and ship it as a slice, so improvements land in the product continuously rather than as one release everyone has to wait for and then defend.
We fix the screens people actually use. Analytics almost always show a long tail of screens with very little traffic, and redesigning those first is a common and expensive mistake.
Both, and we prefer not to do the second without some of the first. If budget only stretches to one, research and a clear plan are worth more than a set of screens nobody has tested.
It matters more, because they cannot leave. Internal users absorb bad design as wasted hours, workarounds and errors, and they do it every day for years. The return on fixing an internal tool is usually easier to calculate than a consumer one.
Research findings with recordings, a prioritised list of problems, the designs and prototypes, an accessibility review, and annotated handoff for whoever builds it. The files are yours, in your own workspace.
UX and UI work is fixed price, agreed in writing before it starts. The price depends on the number of flows, roles and screens in scope, so we estimate it individually: within a week of our first call you get a written approach with a cost and time range, which becomes a fixed proposal when you are ready.
Yes. We work in Figma by default and can work in whatever your team already uses. We would rather fit into your process than ask everyone to move for our convenience.
Against the baseline we took before starting: task completion, time on task, drop-off at the step we targeted, and support volume for the affected area. We agree the measures with you at the outset so nobody moves them afterwards.
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A senior engineer reads every enquiry and replies within one business day, with an honest view on where design work should start.
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